Marketing a luxury home in the Berkshires needs a focused strategy that makes it stand out from standard real estate listings. Cohen + White Associates brings over 40 years of expertise in the Berkshires luxury market, helping homeowners implement proven methods to highlight their properties’ unique features and connect with selective buyers.
Professional Photography and Videography
Quality photos sell homes, and luxury properties need photography that captures a narrative. Professional real estate photographers understand how to document the subtle details that make your home unique—the way sunlight fills your kitchen or how your living room frames mountain views. Drone photography reveals your property’s complete layout, showing buyers the true scale of your grounds within the Berkshire Hills. Cohen + White maintains relationships with top-tier photographers and videographers who specialize in luxury properties.
Videos naturally guide buyers through your home. A professional video tour moves smoothly between spaces, revealing architectural elements and custom features that photos might miss. This helps buyers envision their future lives before stepping through your door.
Network Marketing
Strong agent networks make a big difference in luxury sales. Good agents share listings with other agents who work with qualified buyers. Cohen + White’s established connections in New York, Boston, and other major cities put your home in front of serious buyers seeking properties in the Berkshires.
Private showings for selected agents let them experience your home themselves. When they see it in person, they can talk about its features with real enthusiasm when speaking to their clients.
Professional Staging
Smart staging creates an emotional connection between buyers and your home. Professional stagers know how to arrange spaces to highlight your home’s best features. They work with what you have or bring in pieces that complement your home’s style. Outside spaces need attention too. Good landscaping keeps your property looking fresh all season. Thoughtful seasonal touches help buyers picture themselves enjoying the grounds year-round. Cohen + White partners with expert stagers who understand the preferences of luxury buyers.
Location and Lifestyle Benefits
Your marketing should connect buyers to what makes the Berkshires special – like Tanglewood concerts, shows at Shakespeare & Company, or exhibits at the Clark Art Institute. For active buyers, mention nearby spots like Kennedy Park, Pleasant Valley Wildlife Sanctuary, and local ski areas. Details about schools, restaurants, and shops paint a picture of daily life. For second-home buyers, travel times to New York City and Boston help them plan weekend getaways. Our deep roots in Berkshire County provide insights that help buyers understand the unique appeal of each neighborhood.
Strategic Pricing
Setting the right price requires analysis of recent sales data for comparable properties in Berkshire County. Factors like location, acreage, architectural style, condition, and unique features all influence value. Your pricing strategy should reflect current market conditions and buyer expectations in your property’s segment.
Regular market analysis helps adjust pricing if needed based on buyer feedback and changing conditions. This approach keeps your property competitive while maintaining its premium positioning. Cohen + White’s 40+ years of local market data and expertise guide precise pricing strategies.
Working with Qualified Buyers
Pre-qualifying potential buyers saves time and maintains your property’s exclusive positioning. This process includes verifying financial capacity through proof of funds or mortgage pre-approval. Working with qualified buyers leads to more productive showings and serious offers.
Showing procedures should balance accessibility with security. A showing protocol that includes advance notice, identification requirements, and professional accompaniment protects your property while accommodating serious buyers’ schedules. Cohen + White manages this entire process, screening potential buyers and coordinating viewings.
Cohen + White Associates brings decades of experience marketing distinguished properties in the Berkshires. We understand what makes each property unique and how to present those features to qualified buyers through multiple channels.
Contact us at (413) 637-1086 to discuss your property’s potential and create a tailored marketing strategy that matches your goals.
